June 24, 2024

Serene Nest

taking care of your health, Our Mission

More than 418K Michiganders purchased health insurance: Whitmer

3 min read

This is the highest number of Michiganders to enroll in affordable Marketplace coverage in history and represents an increase of nearly 30 per cent over 2023




LANSING — Governor Gretchen Whitmer and Michigan Department of Insurance and Financial Services (DIFS) Director Anita Fox announced that more than 418,000 Michiganders purchased health insurance on the Health Insurance Marketplace during the recent open enrollment period. This is the highest number of Michiganders to enroll in affordable Marketplace coverage in history and represents an increase of nearly 30 per cent over 2023. 

“Everyone deserves the peace of mind that comes with having comprehensive, affordable health insurance, and I am grateful for the work we’ve done in Michigan and with our partners in the Biden-Harris administration to reach that goal,” said Governor Whitmer. “Today, we celebrate this new record but recognize that there is more work to be done. Our administration will continue to do everything possible to help people stay healthy, save money, and thrive right here in Michigan.” 

“In Michigan and across the country, record numbers of people enrolled in high quality, comprehensive health plans. We celebrate this important achievement and reaffirm our commitment to ensuring that every Michigander who needs health insurance has the information they need to get covered,” said Director Fox. “If you still need health insurance for 2024 but missed the open enrollment deadline, you may still qualify for a special enrollment period if you have experienced a qualifying life event. You can find more information by visiting Michigan.gov/HealthInsurance, or by calling DIFS at 877-999-6442, Monday through Friday from 8 a.m. to 5 p.m.” 

Open Enrollment for 2024 health insurance ran between Nov. 1, 2023 and Jan. 16, 2024. During that time, 418,100 Michiganders signed up for a new health plan on HealthCare.gov. This represents a nearly 30 per cent increase over enrollment numbers for 2023.  

Contributing to the record enrollment period was federal legislation that extended savings to millions of consumers and helped many Michiganders find a plan for less than $10 per month. In addition, the Governor continued her ongoing commitment to helping Michiganders understand their options and secure the health insurance they need for themselves and their families, including recent action to protect preventive health care for millions of Michiganders.  

For most Michiganders, the next opportunity to enroll in or change a Marketplace health plan will be the open enrollment period for 2025 coverage, which is set to begin on Nov. 1, 2024. Consumers who missed the opportunity to enroll in a 2024 plan may qualify for a special enrollment period if they experience a qualifying life event, such as a birth, job loss, or divorce. In addition, Michiganders who qualify for the state’s Medicaid or MIChild programs can apply at any time by visiting the MI Bridges website.  

For questions or concerns about health insurance, visit Michigan.gov/HealthInsurance or call DIFS 8 a.m. to 5 p.m. Monday through Friday at 877-999-6442. For more information about special enrollment periods, and to figure out for which programs they may qualify, consumers should visit Healthcare.gov/lower-costs. 



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